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Adorn Printing

Online print shop crafting custom canvases.

Adorn was my first project outside of my existing photography business, and my quarantine baby. Custom canvases were a great way to expand to sell physical products to my existing client base, without dealing with a third party.

Project Details

Contribution

Web, Brand, Marketing, eCommerce

Created

2020

Highlights

  • Created brand voice and identity
  • Developed product manufacturing and fulfillment processes
  • Designed and built custom eCommerce site using Shopify
  • Partnered with 501c3 non-profit One Tree Planted
  • Ran social campaigns

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Market research revealed most custom canvas printing companies using confusing, outdated, and suboptimal order flows. This inspired the goal of Adorn Printing - offer a streamlined intuitive order process for custom print products. I accomplished this using a custom Shopify extension to allow users to easily create a canvas from their uploaded image and instantly preview it in 3D and AR. This gave the site an advantage over competitors. Paired with the streamlined order flow, I designed every marketing page to maximize conversion and match the brand’s tone and style. Additionally, I created product mock-ups. These mock-ups could be modified to send customers a preview of their product before printing and fulfillment, and allowed me to create social media and marketing images with zero inventory.

Outcome

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