Market research revealed most custom canvas printing companies using confusing, outdated, and suboptimal order flows. This inspired the goal of Adorn Printing - offer a streamlined intuitive order process for custom print products. I accomplished this using a custom Shopify extension to allow users to easily create a canvas from their uploaded image and instantly preview it in 3D and AR. This gave the site an advantage over competitors. Paired with the streamlined order flow, I designed every marketing page to maximize conversion and match the brand’s tone and style. Additionally, I created product mock-ups. These mock-ups could be modified to send customers a preview of their product before printing and fulfillment, and allowed me to create social media and marketing images with zero inventory.
